The Jamberry Nails team under the leadership of Noel Giger
Friday, July 18, 2014
Summer Strategies – Part 4 – Effective methods to reach your customers
SUBJECT: Summer Strategies –
Part 4 – Effective methods to reach your customers
Today we will continue our strategies for summer
business with more specific ideas you may want to try to keep your
Strategy 4 – Challenge – “When I DO have time to
phone people, it seems all I talk to is voice mail!"
All we can say to this is… “been there, done
that!” Here are some of the things that we’ve done to combat this
common summertime malady. Perhaps they will help you!
call late, but call! With summer comes more hours of
daylight. This usually means that people are up later and up earlier
in the morning. You will usually find people up and still rolling at
9pm and as early as 8am. So try adjusting your calling times from
during the day, to first thing in the morning and the last thing at night. Also,
as we have mentioned in earlier emails, we have found 8:30-11:00am on
Saturdays and 6-9pm on Sunday evenings a very good time to reach
people. If you have your list ready, using one of these two times on
the weekend, you may find you can get all your calling for the week done
in one block of time. Now wouldn’t that be great?
appointments. Whenever possible, make use of phone
appointments. By pre-arranging through text messages with a hostess
or recruit potential a specific time that the two of you will talk, you
will save yourself a lot of “phone tag” frustration.
forget to leave a message when you call! We have found that some
phone communication issues can be dealt with by a simple exchange of
voice mail messages.
As we have
mentioned in previous emails, traveling prepared (with appointment book
or date cards, hostess and recruit information) saves time and
frustration. By being prepared no matter where you go – swim
lessons, baseball games, soccer practice, etc; you can do the bulk of
your business in the summer face-to-face rather than by trying to reach
people by phone.
addresses! Use Text Messaging!While we absolutely positively encourage
PERSONAL contact with your customers, 24/7 email and texting can be very
helpful in the summer months.