Friday, July 18, 2014

Summer Strategies – Part 4 – Effective methods to reach your customers

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SUBJECT: Summer Strategies – Part 4 – Effective methods to reach your customers

Today we will continue our strategies for summer business with more specific ideas you may want to try to keep your business rolling…

Strategy 4 – Challenge – “When I DO have time to phone people, it seems all I talk to is voice mail!"
 All we can say to this is… “been there, done that!” Here are some of the things that we’ve done to combat this common summertime malady. Perhaps they will help you!

  1. Call early, call late, but call! With summer comes more hours of daylight. This usually means that people are up later and up earlier in the morning. You will usually find people up and still rolling at 9pm and as early as 8am. So try adjusting your calling times from during the day, to first thing in the morning and the last thing at night. Also, as we have mentioned in earlier emails, we have found 8:30-11:00am on Saturdays and 6-9pm on Sunday evenings a very good time to reach people. If you have your list ready, using one of these two times on the weekend, you may find you can get all your calling for the week done in one block of time. Now wouldn’t that be great?
  2. Phone appointments. Whenever possible, make use of phone appointments. By pre-arranging through text messages with a hostess or recruit potential a specific time that the two of you will talk, you will save yourself a lot of “phone tag” frustration.
  3. Don’t forget to leave a message when you call! We have found that some phone communication issues can be dealt with by a simple exchange of voice mail messages.
  4. As we have mentioned in previous emails, traveling prepared (with appointment book or date cards, hostess and recruit information) saves time and frustration. By being prepared no matter where you go – swim lessons, baseball games, soccer practice, etc; you can do the bulk of your business in the summer face-to-face rather than by trying to reach people by phone.
  5. Get email addresses! Use Text Messaging!While we absolutely positively encourage PERSONAL contact with your customers, 24/7 email and texting can be very helpful in the summer months.  

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