The Jamberry Nails team under the leadership of Noel Giger
Wednesday, September 3, 2014
Trying to grow the business
Subject: Questions from
YOU…. "This is a good space for all the
people like me trying to grow the business. I have been in a company for
four years but I really don't know what else to do. Sometimes I am afraid
to call my customers; some other I don't know what do. I have been
reading your comments for two or three months and I have learned a lot.
What I am really looking is for new leaders on my team. Thanks for this space…Claudia"
Dear Claudia -
Thank you for writing - we are happy to hear that you are enjoying our
I'm going to do my best to “read between the lines” of your question
and answer as best as I can.
It sounds like you are frustrated because your business isn't growing
as rapidly as you'd like it to be and that in part this might be due to
some non-consistency in your work habits.
Sometimes when consultants are afraid to call their customers it is
because they think they are being PUSHY…(that terrible P word). The best
way to get over that fear is to FAYC (Forget About Yourself Completely).
You obviously love your company and the product or you would not still be
working your business for four years. Take a moment to think about what excites
you about what it is you offer. Most likely you have some new products or
promotions that you can talk to your customers about. Ask yourself how
they (THE CUSTOMER) will benefit from these new offerings. Once you
determine that, in your mind, it will make the phone easier to pick up.
It's about THEM not YOU. Also try to remember that you are SORTING not
CONVINCING. It may or may not be a good time for them to buy or join and
that is OK. It is your job to get permission to phone them again. Try
saying something like - “Would you like to hear from me again when we
are offering other new products? And if so, may I call you again (next
month or in the summer - whatever you decide between the two of you)…put
the customer in your calling tickler and call her back then starting with
“I promised I would call you this month when we talked last February…”
If the customer would NOT like to hear from you - this is a GOOD
THING. I always thank a customer for their honesty because I don't want
to waste their time or mine! And I always encourage them to call me again
should they ever need my services in the future. It is wonderfully
freeing because then I stop beating myself up for not calling this person
- does that make sense?
If you are looking for new leaders on your team, then you probably
need a shot of new consultants. Put your focus on recruiting for the next
six months. New leaders most often come from new enthusiastic team
members. Think about running some recruiting promotions within your
already existing team as well. You never know where your next leader will
come from - someone YOU recruit or someone your TEAM recruits. Some of my
strongest team leaders are people I'd never met until they joined under
someone else on my team.