Fairs and expos will definitely bring new energy into your business. Here are some quick do's and don'ts that will improve results. I hope that you have scheduled some fairs or expo events into your business.
Expo Do:
- Use multiple levels to display your products.
- Leave space on the table for filling out drawing slips.
- Have good color, flowers, or props.
- Have a big sign with #my_company# displayed prominently.
- Stand in front of the table.
- Avoid clutter.
Expo Don’t:
- Have a chair in the booth.
- Leave purses or other unnecessary items around.
- Have product boxes in front of the table.
- Have more than 2 people at time in booth.
- Eat or chew gum.
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